I think that Public Relations like image consulting is ethical because there is nothing wrong consulting about one's image in order to make it better. This is just a simple tactic in order to keep things in check.
I think that the promotional exaggerated claims utilized by Barnum still indeed exist today. They are definitely not as noticeable as Barnum's were, but they definitely still exist. One exaggerated claim can be that of Apple's iPods. The batteries in those things do not last as long as they say they do.
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